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Event Details
PR, Marketing & Social Media for Non Profits
April 25, 2009 / 9am-4pm- Chandler Arizona
With times tight are you doing everything you can to
effectively and efficiently reach your core audience? How is that
marketing plan working for you? Have you wondered how to get in the local paper
or on TV through PR and not just advertising? And what is the deal with social
media, how can it work for you and your organization?
Often non-profit organizations get so tied up in their
events and their programs, that marketing principles are broken. Well,
not just broken… slaughtered!! These marketing principles are
simple to fix and crucial to the long-term success of your organization.
Do a little brush up with the workshop “The Top 10 Slaughtered Marketing
Rules at Non-Profits” and make sure your organization gets a clean bill
of health.
Many small businesses struggle to keep up with the
competition, not sure where to go next in their marketing efforts. They see
others on television or featured in the local publications wondering “How
did they do that?” For the basics of PR and how to deal with the media,
you can learn how to target the right reporter and pitch the right story to
gain free exposure through the media.
Social Media is a big buzzword, but still confusing to so
many business owners and non-profits. How do you leverage these tools to engage customers and monitor your brand online? Once you have an audience, how do you measure the impact you've had? Learn how to ensure you're participating in the conversation about your organization online.
Schedule
9a-11:30: PR
- What is PR?
- What is a press release and what is a “pitch”?
- NEWs worthy ideas
- S.W.O.T. out an idea
- Basic outline of press release
- Added value for your pitches
- How the media works and how to reach them
- How to make your release work for you beyond traditional media
- Free ways to spread the word online
- Do’s and Don’ts after you get the press
12n-2:30: Social Media 101
- “Social” Media- what makes it social?
- Using Social Media offensively/defensively
- Forming a social media policy
- Intro to Facebook
setting up your account
choosing a name
privacy settings
uploading images
adding Facebook applications
adding Facebook friends
forming Facebook Groups
- Intro to Twitter
setting up your account
choosing a name
adding friends
how to access twitter
how to use summize
3-5pm: Marketing Rules
-
The Top 10 Slaughtered Marketing Rules at Non-Profits
When & Where
Gangplank HQ
325 E Elliot Rd
Chandler,
AZ 85225
Saturday, April 25, 2009 from 9:00 AM to 4:00 PM (MT)
Add to my calendar
Hosted By
Are You Socially Acceptable
Are You Socially Acceptable takes the PR and Social Media technologies everyone has convinced you to use and teaches you how to actually use them.
Charlotte Risch of Phoenix based P.R. firm The Media Push, Amanda Blum of marketing and design firm Howling Zoe Productions and Amy Vynalek, of AV Communications LLC, specializing in helping non-profit organizations come together to teach Valley businesses how to best publicize themselves in the Web 2.0 world.
A former television writer and producer with Emmy nominations to her name, Charlotte brings 15 years of experience to the plate. While her current focus is small businesses, she has worked with companies from Subway to the Fiesta Bowl, bringing her amazing ability to garner attention for her clients by developing relationships with the media. A regular contributor to The Valley PR Blog, Charlotte is very active in the community, including mentoring through the Pat Tillman Foundation, Recording for Blind and Dyslexic and raising money for the Cystic Fibrosis Foundation.
A graduate of
Rhode Island School of Design, Amanda has been helping small businesses and non profits find new and creative ways to reach their target demographic for over 10 years. Working with a diverse group of clients including
restaurants,
boutiques,
artists and
web 2.0 companies, her advertising campaigns have won awards from the Arizona Newspaper Association. Amanda has been active in community volunteering for almost 20 years.
Amy Vynalek, owner of AV Communications LLC, specializing in helping non-profit organizations. Amy has more than 15 years experience in marketing, mostly as a senior station manager at television stations in Arizona and volunteering with countless non-profit organizations. Amy’s creativity won a regional
Emmy award, three additional Emmy nominations, and three national Silver Medallions. She’s served on the Board of Directors for Women’s Metropolitan Arts Council and
Save the Family and has volunteered with numerous organizations throughout her career.
