Contact Are You Socially Acceptable for event and ticket information.
Saturday, April 25, 2009 from 9:00 AM - 4:00 PM (MT)
PR, Marketing & Social Media for Non Profits
April 25, 2009 / 9am-4pm- Chandler Arizona
With times tight are you doing everything you can to effectively and efficiently reach your core audience? How is that marketing plan working for you? Have you wondered how to get in the local paper or on TV through PR and not just advertising? And what is the deal with social media, how can it work for you and your organization?
Often non-profit organizations get so tied up in their events and their programs, that marketing principles are broken. Well, not just broken… slaughtered!! These marketing principles are simple to fix and crucial to the long-term success of your organization. Do a little brush up with the workshop “The Top 10 Slaughtered Marketing Rules at Non-Profits” and make sure your organization gets a clean bill of health.
Many small businesses struggle to keep up with the competition, not sure where to go next in their marketing efforts. They see others on television or featured in the local publications wondering “How did they do that?” For the basics of PR and how to deal with the media, you can learn how to target the right reporter and pitch the right story to gain free exposure through the media.
Social Media is a big buzzword, but still confusing to so
many business owners and non-profits. How do you leverage these tools to engage customers and monitor your brand online? Once you have an audience, how do you measure the impact you've had? Learn how to ensure you're participating in the conversation about your organization online.
9a-11:30: PR
12n-2:30: Social Media 101
3-5pm: Marketing Rules
Are You Socially Acceptable takes the PR and Social Media technologies everyone has convinced you to use and teaches you how to actually use them.
Charlotte Risch of Phoenix based P.R. firm The Media Push, Amanda Blum of marketing and design firm Howling Zoe Productions and Amy Vynalek, of AV Communications LLC, specializing in helping non-profit organizations come together to teach Valley businesses how to best publicize themselves in the Web 2.0 world.
A former television writer and producer with Emmy nominations to her name, Charlotte brings 15 years of experience to the plate. While her current focus is small businesses, she has worked with companies from Subway to the Fiesta Bowl, bringing her amazing ability to garner attention for her clients by developing relationships with the media. A regular contributor to The Valley PR Blog, Charlotte is very active in the community, including mentoring through the Pat Tillman Foundation, Recording for Blind and Dyslexic and raising money for the Cystic Fibrosis Foundation.
Amy Vynalek, owner of AV Communications LLC, specializing in helping non-profit organizations. Amy has more than 15 years experience in marketing, mostly as a senior station manager at television stations in Arizona and volunteering with countless non-profit organizations. Amy’s creativity won a regional Emmy award, three additional Emmy nominations, and three national Silver Medallions. She’s served on the Board of Directors for Women’s Metropolitan Arts Council and Save the Family and has volunteered with numerous organizations throughout her career. |
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